Team Lead Organic Growth at Radyant.
Radyant is an AI-native growth agency, specialized in SEO, AI Search & Digital PR — across
and every other surface buyers research on.
Organic is where I lead. Performance is how I think.
I started out running e-commerce shops, then spent years spending other people's money in performance marketing. €50M+ of ad spend teaches you one thing fast: a channel is only worth what it returns. Today I lead organic growth — and I still read every roadmap like a P&L.
Channel-agnostic
No channel loyalty. SEO, PR and paid get judged on the same yardstick: contribution to revenue.
Margin first
Traffic without margin isn't growth. Roadmaps start at unit economics, not at keyword volume.
AI search ready
Built to be cited, not just crawled — structured, sourced content an LLM can quote.
Holistic
Search, brand and product tell one story. I plan them as one system, not four silos.
Eleven years of search, both sides of the funnel.
- Working in search since
- 2015
- PPC ad spend managed
- €50M+
- Brands worked with
- 20+
- Channels owned end to end
- 4
- Health brand scaled in 6 months
- 10×
- Metric that counts: revenue
- 1